Job Profile
Responsible for developing and driving the execution of the brand activation plans and HoReCa execution that will reach brand health indicators objectives and channel strategy.
Activation & HoReCa Supervisor, who report to Brand Planning Manager, manage activation team and work closely with HoReCa outlet’s owner. The role holder will focus on consumer and generate more demand.
Principal Accountabilities
1. Full understanding of brand platform and brand funnel
2. Develop HoReCa / activation plan and execution with relevant KPIs to track performance.
3. Responsible to guarantee brand execution in line with brand guidelines
4. With the support of I&I and Brand planning set up HoReCa census to identify key consumer targets by venue.
5. Responsible to train brand ambassador and organize brand academy.
6. Execute and track operational plan being agile in adapting as required aiming for executional excellence.
7. Full understanding of local tobacco regulation.
8. Full understanding of brand platform and brand strategy and brand funnel.
9. Co-responsible with Brand Planning to improve brand health indicators and deliver channel strategy.
10. Responsible to set up a set of KPIs to ensure business tracking.
11. Accountable to be 40% in the field.
12. Leverage current market knowledge and network to accelerate company and brand presence in HORECA channel.
13. Develop business and maintain relationship with HORECA outlets identified by classification.
14. Ensure high visibility within the HORECA Channel via customer acquisition and POSM placements in the predefined target group.
15. Responsible for the POSM stock management and control
16. Supervise consumer activation, result analysis, and recommendation.
17. Provide feedback to brand manager and able to detect market dynamics and manage channel diversity.
18. Collect information of customers and competing brands and identify business potential.
19. Lead and supervise BA with HORECA 1-2-1 consumer activation.
20. Coordinate with Sales team to ensure distribution and availability in HORECA outlets.
21. Acquisition of new HORECA outlets in the appropriate target group
22. Responsible to manage the budget and administration.
Critical Decisions
o Input into execute to HoReCa outlets.
Key Capabilities
o Develop HoReCa / activation Coverage Plan by Region.
o Develop business and maintain relationship with HORECA outlets.
o Acquisition of new HORECA outlets in the appropriate target group.
o Be able to propose the strategy and lead strong team for execution
Education, Qualifications, Skills, and Experience
Essential
o The jobholder requires a business degree or equivalent academic qualification.
o Minimum 3-year experience in similar role in FMCG Company with a broad experience of consumer insight and consumer activation in HORECA
o Experience of working in Event agent or having connection with Club/Bar is a plus.
o Strong Commitment with professional mindset
o Fast respond with action
o Be able to propose the strategy and lead for execution.
o Strong time management and organizational skills
o Challenging and outgoing - Strong in interpersonal skill and rapport building skills.
o Adaptability and flexibility
o Be able to work under pressure.
o Strong communication English and Khmer, creative thinking skill
o Be able to travel (province)
o Be able to work at nighttime or weekend.
o Team support is a must
| Name | : Huotraco International Limited |
| Location | : Phnom Penh |
| Address | : Raintree Office Building |
| Website | : https://www.khmer24.com/p82511655102882 |
ក្រុមហ៊ុនទូរស័ព្ទ itel យើងខ្ញុំត្រូវការបុគ្គលិកផ្នែកលក់ទាំងភ្នំពេញ និងតាមបណ្ដាលខេត្ត (រស់នៅខេត្តផ្ទាល់) (មិនមែនលក់ក្នុងហាងទេ) ភេទ ប្រុស ប្រាក់ខែ：250$-300$ +KPI+100$ អាស័យដ្ឋានក្រុមហ៊ុន：បឹងកក់ ម៉ោងធ្វើការ：9:00-18:00。 ឈប់សម្រាក់រាល់ថ្ងៃអាទិត្យនិងបុណ្យជាតិ ទំនាក់ទំនង Telegram: 077 635 634 បើបងប្អូនមានចំណាប់អារម្មណ៍អាចទាក់ទង Telegram ខាងលើនេះបាន។ បញ្ជាក់៖ សំរាប់ថ្លៃឡានដែលមកសម្ភាសក្រុមហ៊ុនមានទូទាត់ជូន។
ជ្រើសរើសបុគ្គលិកផ្នែកលក់ខាងក្នុង2អ្នកនឹងខាងក្រៅ4អ្នកបន្ទាន់ ការងារទទួលខុសត្រូវ៖ - រួសរាយរាក់ទាក់ ជាមួយអតិថិជន - ឆ្លើយតបសារ ជាមួយអតិថិជនតាមប្រព័ន្ធ តេលេក្រាម - មានភាព រហ័សរហួន - ឧស្សាហ៍ព្យាយាម ស្រឡាញ់ការងារ - មានក្រមសីលធម៍ល្អ និងចេះធ្វើការងារជាក្រុម។ ទាក់ទងលេខ 012665221
Marketing Manager Job Description We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability. Marketing Manager Responsibilities: • Evaluating and optimizing marketing and pricing strategies. • Analyzing market trends and preparing forecasts. • Generating new business leads. • Increasing brand awareness and market share. • Coordinating marketing strategies with the sales, financial, public relations, and production departments. • Developing and managing the marketing department's budget. • Overseeing branding, advertising, and promotional campaigns. • Managing the marketing department's staff. • Preparing and presenting quarterly and annual reports to senior management. • Promoting our brand at trade shows and major industry-related events. • Keeping informed of marketing strategies and trends. Marketing Manager Requirements: • Bachelor's degree in marketing, finance, business administration, or similar. • A master's degree in a relevant field will be advantageous. • At least two years' experience as a marketing manager. • Proficiency in electronic marketing automation software. • Extensive knowledge of marketing strategies, channels, and branding. • Superb leadership, communication, and collaboration abilities. • Exceptional analytical and problem-solving skills. • Strong time management and organizational abilities.
- Planning and managing digital marketing contents/campaigns that promote company’s brand, products, and services. - Plans and executes all web SEO/SEM, Social Network, email, social media, and display advertising campaigns. - Overseeing all aspects of our digital marketing including digital platforms database, strategies/campaigns and ads optimization. - Identifies trends and insights and optimizes performance based on the insights and local trend. - Developing and monitoring Digital budget plan and spending. - Analyze and reports performance of all digital marketing strategies/campaigns and assess against goals - Working with internal marketing team [Product communication team] to brainstorm new and initiative to growth strategies for company’s brand, products, and services. - Coordinating with advertising and media experts to improve digital marketing results. *** Benefits - High Salary - Free hostel accommodation & utilities expense - 18days Annual Leave - Public Holiday and other leave types following by Cambodia labour law - Annual increment - Annual Bonus - NSSF insurance - Working hour 48 hour/week
