Product Executive

-To support the sales team with the right strategy for the product promotion and to counter the competition in the market -Translate product strategy into detailed requirements and prototypes -Develop product pricing and positioning strategies To select products by identifying potential ones in the market, conduct market research, generate product requirements, and determine specifications, production timelines and launch - Introduce and market new products by developing time brand plans with sales, advertising and production -Responsible for reviewing product data and ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products -Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan. - Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences. - Conduct CME’s and participate in round table discussions by simultaneously working on the KOL development - Represent the company by visiting customers to solicit feedback on Company’s products and services - Scope and prioritize activities based on business and Customer impact -To prepare budget for represented brands - Foster an environment of learning, excellence and innovation within all aspects of team work -Coach subordinates to develop the team’s capabilities and build a strong succession pipeline for the role -To organize/ support the team in various marketing initiatives and activities - Act as point of reference for all product related inquiries and work collaboratively with team members in Clinical

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